Simple as it can be, but not simpler: how art and beauty help us cope with complexity and achieve elegant design
by Giuseppe Zollo
An literal journey into complexity began on December 26, 1541. On that day Francisco de Orellana left Gonzalo Pizarro’s expedition stuck in the Peruvian forest and with sixty men descended the Coca River in search of food. He won’t ever come back. Following the course of Coca and Napo rivers, Orellana reached an immense expanse of water. It was the Amazon River, which the expedition will follow for eight months up to the river’s mouth on improvised boats.
If you happen to be in Paris, consider a short visit to Place Saint-Sulpice. It’s a place rich in literary references and stories. After a passionate investigation, the Italian writer and humanist Umberto Eco discovered that D’Artagnan and Aramis lived in nearby streets. An episode of the Da Vinci Code by Dan Brown takes place in the Church of Saint Sulpice, the building after which the square took its name .
Elegant Design Thinking 