Authors: Dr. Luca Iandoli, Collins College of Professional Studies, St. John’s University and Giuseppe Zollo, University of Naples Federico II (Italy), Moderator: Prof. Aaris Sherin, MFA, St. John’s College of Arts and Sciences
Visual information is everywhere. We are constantly immersed in a flow of visual data that reshapes our social and inner world. Companies and individuals are competing to conquer the public’s scarce attention by inventing distinctive visual formats to stand out from the crowd. How can designers, inventors, and product managers create designs that are quick to process as well as meaningful, unique and memorable in an age characterized by constant information overload?
The answer is to think aesthetically. Research insights at the intersection between cognitive science and art studies demonstrate that our minds can effectively process visual complexity by using aesthetic pleasure and judgement as a guide. Analysing the work of great artists and designers from the perspective of how our mind appreciates beauty, Elegant Design identifies actionable aesthetic strategies that will help you to design products and user experiences that are useful, beautiful and meaningful.
Join us on Zoom on April 22, 1200 EST at this link: https://bit.ly/3tfusLh, Meeting ID 236 029 0430, Pass w: 9qWOrL
And it seems to me you lived your life Like a candle in the wind Never knowing who to cling to When the rain set in And I would have liked to have known you But I was just a kid Your candle burned out long before Your legend ever did
(Elton John, Candle in the wind – on the right a 1961 portrait of Marylin Monroe by Henry Cartier Bresson)
You may have recognized from these few verses the famous song that Elton John dedicated to Marylin Monroe’s memory. Assuming you know the song, let’s do an experiment.
This two-day workshop organised with the support of Alan Advantage is dedicated to managers, entrepreneurs, designers, and visual communication professionals who want to develop an empathic approach to the development of new products and content. Empathy is introduced through the analysis of how users deal with complexity. We use Art and Design masterpieces to illustrate how aesthetic reasoning helps to handle complexity. Finally we provide participants with methods on how to achieve good complexity through labs and site visits in which we apply lessons from painting, photography, and storytelling to interface design.
The attribute elegant is often associated with original as well as parsimonious information representation as in “elegant theory”. In all these cases, elegance pertains to a theory’s ability to explain more with less rules and assumptions. For Instance, the Copernican theory that puts the sun at the center of the solar system is more elegant than the Ptolemaic one in which the Earth is at the center.
An literal journey into complexity began on December 26, 1541. On that day Francisco de Orellana left Gonzalo Pizarro’s expedition stuck in the Peruvian forest and with sixty men descended the Coca River in search of food. He won’t ever come back. Following the course of Coca and Napo rivers, Orellana reached an immense expanse of water. It was the Amazon River, which the expedition will follow for eight months up to the river’s mouth on improvised boats.
This course offers an alternative and multidisciplinary approach to the analysis of complex systems that is complementary to traditional systems engineering and product design. The pedagogic approach blends theories from cognitive science, aesthetics and art, behavioral economics, and design thinking with experiential learning based on the analysis of visual art masterpieces through museum visits, visual arts labs, and writing workshops.
Full immersion format for graduate students and professionals in the fields of Engineering, Architecture and Management Science
Creativity labs, workshops and site visits
Previous editions delivered at Aalto University (Finland), Stevens Institute of Technology (USA), St John’s University (USA), University of Naples Federico II (Italy)
Aesthetic pleasure is somehow related to the recognition of order. But what kind of order do we look for? And how much order do we need? Research on aesthetic appreciation shows that we tend to prefer combinations of stimuli that are both familiar and novel. Conversely, we can experience easily that situations in which either the familiar or the novel are predominating tend to be unpleasant, although for different reasons.