One reason for which product aesthetic matters even more today is Digitalization. Digital technologies make it easier than ever to embed more information and intelligence into products and services. The value of a car is now determined up to 50% by electronics[. It was 1% in the 50s, 10% in the 80’s, and can only increase with the development of electric and self-driving cars.
The Guggenheim museum, an iconic New York City attraction, is one of the most impressive buildings designed by Frank Lloyd Wright. While you can go there to admire Vassily Kandisky’s works belonging to the permanent collection or to attend the latest temporary exhibition by some well-known or emerging star in the firmament of contemporary art, the building deserves a visit just to get to know more about its innovative design.