Aesthetic decision making is immediately visible in the process of artistic creation. In this short movie, Monet is making an impressive amount of micro-decisions in the act of capturing the fleeting reflections of light over waterlilies in a pond. These decisions are aesthetic not only because they are about the making of an artistic product, but because the artist grounds them on the empirical perception of light and color. The sensory flow, mediated by what the artist is trying to achieve and by his representation of the world, are a key ingredient in determining where the next brushstroke is going to fall. The word aesthetics, in fact, means “what pertains to the senses.”
Simple as it can be, but not simpler: how art and beauty help us cope with complexity and achieve elegant design
Elegant Design Thinking 