Aesthetic decision making is immediately visible in the process of artistic creation. In this short movie, Monet is making an impressive amount of micro-decisions in the act of capturing the fleeting reflections of light over waterlilies in a pond. These decisions are aesthetic not only because they are about the making of an artistic product, but because the artist grounds them on the empirical perception of light and color. The sensory flow, mediated by what the artist is trying to achieve and by his representation of the world, are a key ingredient in determining where the next brushstroke is going to fall. The word aesthetics, in fact, means “what pertains to the senses.”
Author: Luca Iandoli
The peacock wheel
peacock wheel is an example of effective complexity
Why product aesthetic matters in the digital age
One reason for which product aesthetic matters even more today is Digitalization. Digital technologies make it easier than ever to embed more information and intelligence into products and services. The value of a car is now determined up to 50% by electronics[. It was 1% in the 50s, 10% in the 80’s, and can only increase with the development of electric and self-driving cars.
Guggenheim museum – NYC
The Guggenheim museum, an iconic New York City attraction, is one of the most impressive buildings designed by Frank Lloyd Wright. While you can go there to admire Vassily Kandisky’s works belonging to the permanent collection or to attend the latest temporary exhibition by some well-known or emerging star in the firmament of contemporary art, the building deserves a visit just to get to know more about its innovative design.
Elegant Design Thinking 