Authors: Dr. Luca Iandoli, Collins College of Professional Studies, St. John’s University and Giuseppe Zollo, University of Naples Federico II (Italy), Moderator: Prof. Aaris Sherin, MFA, St. John’s College of Arts and Sciences
Visual information is everywhere. We are constantly immersed in a flow of visual data that reshapes our social and inner world. Companies and individuals are competing to conquer the public’s scarce attention by inventing distinctive visual formats to stand out from the crowd. How can designers, inventors, and product managers create designs that are quick to process as well as meaningful, unique and memorable in an age characterized by constant information overload?
The answer is to think aesthetically. Research insights at the intersection between cognitive science and art studies demonstrate that our minds can effectively process visual complexity by using aesthetic pleasure and judgement as a guide. Analysing the work of great artists and designers from the perspective of how our mind appreciates beauty, Elegant Design identifies actionable aesthetic strategies that will help you to design products and user experiences that are useful, beautiful and meaningful.
Join us on Zoom on April 22, 1200 EST at this link: https://bit.ly/3tfusLh, Meeting ID 236 029 0430, Pass w: 9qWOrL
And it seems to me you lived your life Like a candle in the wind Never knowing who to cling to When the rain set in And I would have liked to have known you But I was just a kid Your candle burned out long before Your legend ever did
(Elton John, Candle in the wind – on the right a 1961 portrait of Marylin Monroe by Henry Cartier Bresson)
You may have recognized from these few verses the famous song that Elton John dedicated to Marylin Monroe’s memory. Assuming you know the song, let’s do an experiment.
What is striking about Napoleon’s strategic genius is his ability to visualize troops in battle not as separate entities, but as connected nodes in a network of tensions. Tensions that push, pull, support, threaten, and protect elements connected in a network of relationships.Likewise, the quality and effectiveness of a design depends on the designer’s ability to identify this invisible network of tensions and pull the right strings to achieve the desired ending.
The relationship between the expressive richness of natural language and the rigor of mathematics has been explored by poets and writers over the centuries with surprising results. Mathematics has been used by artists to define strict Boundaries within which to express their creativity as well as to build bold metaphors. Among the many, we remember Borges, who in numerous works is seduced by the vertigo of mathematical thought. An example is the Aleph point of infinite dimensions: “An Aleph is one of the points of space that contain all the points […] the place where they are found without confusion, all the places of the earth, seen from all angles”.
This two-day workshop organised with the support of Alan Advantage is dedicated to managers, entrepreneurs, designers, and visual communication professionals who want to develop an empathic approach to the development of new products and content. Empathy is introduced through the analysis of how users deal with complexity. We use Art and Design masterpieces to illustrate how aesthetic reasoning helps to handle complexity. Finally we provide participants with methods on how to achieve good complexity through labs and site visits in which we apply lessons from painting, photography, and storytelling to interface design.
The attribute elegant is often associated with original as well as parsimonious information representation as in “elegant theory”. In all these cases, elegance pertains to a theory’s ability to explain more with less rules and assumptions. For Instance, the Copernican theory that puts the sun at the center of the solar system is more elegant than the Ptolemaic one in which the Earth is at the center.
An literal journey into complexity began on December 26, 1541. On that day Francisco de Orellana left Gonzalo Pizarro’s expedition stuck in the Peruvian forest and with sixty men descended the Coca River in search of food. He won’t ever come back. Following the course of Coca and Napo rivers, Orellana reached an immense expanse of water. It was the Amazon River, which the expedition will follow for eight months up to the river’s mouth on improvised boats.